John F. Kennedy Jr.'s Life in the Spotlight
George's namesake is George Washington, and each issue's cover references our first president's iconic image. The magazine's "inaugural issue" featured a photo of supermodel Cindy Crawford dressed in a wig and Revolutionary War–style military coat...and an exposed midriff!
Watch John talk about starting George.
"If you're trying to talk about public issues and politics and showcase it in a positive, different way, I think people like the idea," John says. "My partner and I, Michael Berman, we had an idea, but we didn't know quite how it would show in the real world."
It's clearly working—George is already the largest-selling political magazine in the country.