1. Show Confidence Inside and Out

The most frequent comment I heard from the women interviewed was that beauty is about confidence. The comment resonated with something Wilhelmina Cooper (the founder of Wilhelmina Models) told me the first day I worked with her agency. She said, "The chances of booking work for us rises the minute you take on an air of confidence, no matter what you look like." I learned pretty quickly that success as a model wasn't about being the prettiest—everyone was. Or about being perfect—no one was. It was about how you carried yourself and how self-assured you appeared. So it is for all women at any age. Holding your head up high, with poise and self-confidence, is probably the number one quality that women say leads to feeling and looking beautiful at any age. 

2. Focus on What You Do Have, Not on What You Don't 

The sum is not always greater than the whole of its parts. Sounds counterintuitive, but when it comes to feeling beautiful, it's important to keep this in mind. Women who focus on features they like (rather than those they don't) and use them to serve their self-image are more likely to say they feel attractive. It is well known in the fashion industry that some models are branded for their great legs or long necks. They use these assets to feel beautiful. Sometimes only their hands or feet are considered marketable material. Take a look at yourself and choose one feature you like and embellish it. Delicate wrists? Wear an eye-catching watch. Thick hair? An elegant headband or jeweled clip can draw attention where you want it. Good posture? Standing tall can make everything else about you look and feel more attractive.


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