Michael Moore's Bookshelf
PAGE 5
The Soft Revolution
By Neil Postman and Charles Weingartner
The thing I like about this book is the idea of using the tactics of judo to make changes. This is what I do. I don't have $3 million for my next film, so how do I get that money from media machines that are diametrically opposed to everything I stand for? I have to identify their weakness and turn it into my strength. Their weakness is "the bottom line." If I can make them money, they don't really care what the film is about. It's the inherent flaw of capitalism. They think, "Michael Moore could make a film, even about our company and what horrible people we are, but if he can guarantee us that we're going to show a profit of $10 million on our $3 million investment, okay!" You have to look for those weaknesses within the system if you're going to accomplish what you want to get done.
By Neil Postman and Charles Weingartner
The thing I like about this book is the idea of using the tactics of judo to make changes. This is what I do. I don't have $3 million for my next film, so how do I get that money from media machines that are diametrically opposed to everything I stand for? I have to identify their weakness and turn it into my strength. Their weakness is "the bottom line." If I can make them money, they don't really care what the film is about. It's the inherent flaw of capitalism. They think, "Michael Moore could make a film, even about our company and what horrible people we are, but if he can guarantee us that we're going to show a profit of $10 million on our $3 million investment, okay!" You have to look for those weaknesses within the system if you're going to accomplish what you want to get done.
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