How to Overcome the Absolute Worst Thing About Holiday Travel
Much happier than Tracy Brown, a New Yorker who'd been marking time here only briefly. "I've been waiting for a friend's flight for 30 minutes," she said through pursed lips, arms gripped across her chest. "The flight information said 'on time,' but it's not, and I'm ready to get out of here. There's no entertainment, no TV, unless you're on the other side of the gate. They only give you TV if you're paying to fly, or in the bar paying for drinks."
Brown and Ballanco could be case studies for an academic subject—pursued in business schools and psych departments—known as the psychology of queuing. Whether we know it or not, we're emotionally managed from the minute we walk into an airport, bank, or grocery store.
M. Eric Johnson, a professor of management at Dartmouth's Tuck School of Business, told me a simple way to distinguish between good and bad waiting conditions: "Just ask yourself, What would Disney do?" Disney, he explained, is expert at getting its theme-park patrons to behave themselves in long lines, and even to feel good while they're at it. "You spend a vast portion of your time at Disney World waiting," he said. "So they entertain you while you're in line, and snake the lines around so you can't see how long the wait really is." The truth would be demoralizing. At the same time, he went on, Disney gives you just enough information to dispel the sense that you're being kept in the dark: "They put up signs that say YOU'LL BE ON THE RIDE IN 15 MINUTES, so you feel that you know what's going to happen." In short, Disney follows what behaviorists have come to think of as the Rules of Standing in Line.
Some essential truths about the mind of the involuntary idler:
1. Unoccupied time feels longer than occupied time.
2. "First contact" with a service provider (for instance, checking in with a host in a crowded restaurant) makes people who are waiting feel better, even if it gets them no closer to their goal.
3. Human beings have a natural fear of being forgotten.
4. Anxiety makes a wait seem longer.
5. Any unexplained event or circumstance increases anxiety.
6. Perceived unfairness makes waiting seem longer.
7. Waiting alone is worse than waiting with one or more companions.
8. The greater the ratio of the patron's personal wealth to the value of the service, the more impatient she will be. (In other words, the rich won't wait around for just anything.)
9. An unexpected wait feels longer.
The rules explain Brown's anger. She was told that the flight was on time. When it wasn't, rules no. 4, 5, 6, and 9 came into play. It was wrong for the airline to misrepresent the facts, and her sense of injustice was heightened by the denial of entertainment to nonfliers. The uncertainty about the flight's arrival made her anxious, which made the wait seem longer. Ballanco, on the other hand, believed it was fair that he'd been bumped, since he'd missed his flight. He knew he was booked on a later flight, diminishing uncertainty. He was occupied with work (taking care of rule no. 1). And he had come to the airport expecting a wait (rule no. 9).
A dozen or so passengers interviewed at the main terminal on the same day were slightly skewed toward what Disney might consider good waiting. The weather was fine, and there were few flight delays. But one jarring exception, a man I'll call Traveler X, had fallen afoul of enough rules that he became antisocial. Or, possibly, he was just a jerk. (The "jerk factor," my own contribution to the science, can apply to both service providers and customers.)
Next: Hurry up and wait: Involuntary free time is what you make of it.