Dr. Phil's "Man-ual"
A man needs to know that his partner is proud of him and of what he does. He knows he's not the President of the United States, he knows he's not saving the world every day, he knows that he is probably just a cog in the machinery.
He can bluster all day long, he can brag 'til the cows come home, but make no mistake, when you look him in the eye or put your arms around his neck and say, "Have I told you today how proud I am of how you did such and such?" it will be worth its weight in gold to him.