For years, Jamie Johnson , the 29-year-old heir to the Johnson & Johnson fortune, has gone against his family's wishes to expose how superrich families in America really live. In his documentary films and weekly column, Jamie shows how this exclusive 1 percent thinks, acts and spends.

Don't let their fancy cars and designer clothes fool you. Jamie says the recession continues to send shock waves through the upper class.

"I think there's been an assumption among the rich for the last 25, 30 years that fortunes were only going to grow because that's what's been happening," he says. "This recent crisis really terrified a number of rich people, and they started to think, 'Oh my God, maybe it's not inevitable that I'm going to become richer and richer.'"


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