Part 1: Why You Shop: Impulse
Modern stores are designed to implore you to look, touch, focus, to take your eye from the thing you need to other things you may very well want. Shopping is a conflict between desire and willpower. When our desire for things overwhelms our willpower, then we make an impulse purchase. It all tends to happen in the blink of an eye.

How to Resist: You are most likely to buy on impulse when their self-regulatory impulses are depleted. You may be tired from a long day at work. You may even just be tired from the previous hour of shopping. Or you may be worried about your kids or work. All of those kinds of stresses make you more prone to buy impulsively. Monitor yourself. Don't surf to your favorite website after you've had a glass of wine, a fight with your spouse or a particularly hard day. And don't visit stores when you know you're not at your best.

Read more about the other reasons people spend:
Entertainment | Mood Repair | Habit | Compulsive Behavior

Go on to Step 8, Part 2: How to Protect Yourself and Start Saving Now
Please note: This is general information and is not intended to be legal advice. You should consult with your own financial advisor before making any major financial decisions, including investments or changes to your portfolio, and a qualified legal professional before executing any legal documents or taking any legal action. Harpo Productions, Inc., OWN: Oprah Winfrey Network, Discovery Communications LLC and their affiliated companies and entities are not responsible for any losses, damages or claims that may result from your financial or legal decisions.


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