Clothing store interior

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Shopping in the Center of the Store
As O magazine creative director Adam Glassman explained to O editor-at-large Gayle King during their outlet shopping safari, how good a bargain you'll find depends on how well you navigate a store layout. "Managers know that it's human nature to automatically walk straight to the heart of a place, so things are pricier in that area," Glassman says. "This is why I always scout the perimeters first, especially the very back, because that's where the higher markdowns are. Then I scope out the middle section, and I finish with the accessories."