In 2001 Pepperdine University professor of marketing Roy D. Adler, PhD, made a startling discovery: In a study tracking the profitability of more than 200 Fortune 500 companies over 19 years, Adler found that the 25 firms that most aggressively promoted women to executive positions had 34 percent higher profits as a share of revenue than the industry median. What's more, the ten firms with excellent records of promoting women—including Google, Apple, and Johnson & Johnson—posted much higher profits than even the firms whose records were merely very good. These results have been confirmed in studies for the past five years running—proof that women leaders make good dollars
and sense.
— Katie Arnold-Ratliff


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