This Former Event Planner Found a Brilliant Way to Save Flowers From the Trash
Repeat Roses teammates restyle centerpieces into smaller arrangements for bedside tables.
Within two years, Grove had devised a way to interrupt the centerpiece-to-landfill pipeline and allow bouquets to blossom a bit longer. Her New York City–based business, Repeat Roses, picks up floral arrangements after events—"When guests go home, my team shows up to do the middle-of-the-night work"; arranges them into smaller displays; and donates them to cancer treatment centers, hospice care, and the like. "We're able to leave lovely bouquets for families at a women's shelter," says Grove, "or for a nursing home resident who's never had a visitor." And when the twice-enjoyed blooms have expired, Grove and her employees collect the flowers for composting and return vases to their inventory. "Otherwise," she says, "we'd just be moving trash from one point to another."
A hospice patient in Brooklyn has her day brightened.
By the end of this year, Grove estimates Repeat Roses will have rescued arrangements from 1,000 parties—approximately 100 tons of flowers. "Monday mornings are my favorite," she says. "That's when we get the nicest letters, like one from a nonprofit director who told us how wonderful it was for patients and staff to walk in and see flowers. That's why we work hard."
By the Numbers
16 States—including California, Colorado, Florida, Kentucky, Missouri, New Jersey, Texas, and Virginia—to which Repeat Roses has brought its flower-saving services.
Photos: Courtesy of Repeat Roses