Mercedes Smith

Portraits: Carmelo Donato, Photo Reportage: Sioux Nesi

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Mercedes Smith, Age 24
Founder, Care More

Her Rescue Mission

In her day job as a publicist, Mercedes often encountered homeless people near her Manhattan office, and she began buying toiletries to hand out. Then her friends encouraged her to think bigger, and she formed Care More, which distributes care packages—including items like shampoo, Band-Aids, deodorant and fruit—to New York City's homeless on Sundays. "This population is often invisible," says Mercedes, who has recently expanded her efforts to other cities like Chicago and Philadelphia.