Pop Star: Erin Lang's Almost Too-Pretty-to-Eat Frozen Treats
After she graduated, in 2009, a conversation with a pastry chef at a food show spurred Lang to start her own business, Garden Creamery. She used local ingredients to make vegan, agave-sweetened sorbets to sell at grocery stores. "I was totally focused on organic."
But soon the Hawaii native found her island childhood influencing her work. "I grew up eating shaved ice, and as a kid I gravitated toward cutesy, colorful foods," says Lang. "When I began experimenting with semifreddo ice pops, I'd give them an Oahu-inspired twist—I dipped them in everything from sprinkles to cereal to Pop Rocks. It was nostalgic and a lot more fun." She added pops to her menu, and in 2013, she bought a truck (called Sugar Bear) and took Garden Creamery on the road. Her repertoire soon expanded to include ice cream made with organic dairy.
Lang now travels the Bay Area selling her kooky creations, like bright orange Thai tea sorbet pops dipped in chocolate; strawberry mousse covered in white chocolate and dotted with pretzel bites and the Crunch Daddy, peanut butter mousse sandwiched between two cocoa Rice Krispies Treats half coated in artisanal milk chocolate. Her decadent desserts are in demand for weddings and birthday parties, and the truck can be spotted on the campuses of tech companies like Google, Yahoo and Fitbit. Lang hopes to eventually open a storefront, but for now she's content churning out confections on wheels. "I love watching people taste something I've made," she says. "It's impossible to not be happy when you're eating an ice pop."