face masks

Photo: Jacob Ammentorp Lund/istock

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Applying masks too often

Face masks have exploded in popularity, with sales in the U.S. doubling from 2013 to 2015. But go easy on the exfoliating options, like charcoal clays and some peel-off types, which can take a toll on your skin, says dermatologist Julie Karen, MD. "In response to over-exfoliating, our skin produces excess skin protein which in turn sheds, contributing to clogged pores as well as dull, lackluster aged skin," she says. "The damage is both short-term and cumulative." A better idea: Limit your exfoliating-mask sessions to no more than once a week, and follow them up with a hydrating cream with ultra-moisturizing ingredients like hyaluronic acid and soothing aloe or green tea.