Photo: Sergio Kurhajec

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O creative director Adam Glassman wants to keep America beautiful—so this spring he traveled the country in search of women ready for fabulous head-to-toe makeovers. Then, with the help of hair guru Ken Paves and makeup artist Sarah Lucero, he took their looks from ho-hum to hubba-hubba.

Above: Their "before" shot (from left): Courtney Shanahan, Alexandra Bernard (on ladder), Cindy Cooper (Alexandra's mom), Mickey Noella, Jai Liriano and Shelly Lee.

Sweatshirts, Ebbets Field Flannels, $79 each.

See more of Adam's fashion tips from the U.S. of O tour here!