Photo: Jeffrey Westbrook

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The black mask craze: slightly creepy-looking on Instagram, majorly cool in real life. That’s because activated charcoal is a savior for those with oily, acne-prone skin, our experts say. “Charcoal is most commonly used in cleansers and face treatments because of its ability to absorb oil and minimize shine,” says Zeichner. It works like a magnet, attaching to and drawing out dirt and oil from deep within pores.

Find it in: L’Oréal Paris Pure-Clay Detox & Brighten Cleanser ($7; drugstores)