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Give damp hair special attention
"Blotting the hair is far better than rubbing it vigorously to remove excess water post-shower," says British colorist Louise Galvin. "Rubbing will rough up the cuticle, leaving hair less smooth so it can't reflect light well." Another pro tip: air-dry your hair for 15 minutes before blow-drying—this way your hair will be partially dry so you can spend less time under the hot heat (and thereby save some of your natural shine).