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Consider this a souped-up version of your night cream. “These masks contain many of the same active ingredients as your average night moisturizer, but often at the highest concentration,” says Wilson. And because the superrich, no-rinse formulas envelop your skin in a thick layer that lasts all night (no, they won’t grease up your pillow), ingredients can penetrate more deeply.

Best for: Upping skin’s moisture and minimizing fine lines.

Try: Skinfix Calm & Repair Sleeping Mask ($65;