The first days of the year are an interesting time for me as an Internet trends analyst. There are all the obvious changes to our online habits that I've come to expect on January 1, such as increased diet searches (they typically only last five days) and increased visits to office supplies stores as we seek to get organized for the year ahead. But there's one phenomenon I've always found a little strange. Over the past several years, the week leading up to New Year's has always been the time of year when we see a sudden surge in visits to astrology websites.

I'll be the first to admit that I'm not the biggest believer in the Zodiac, so I had to go online to try to find the connection between this particular time of year and astrological interest. A few quick searches revealed several articles on the importance of framing your New Year's resolutions based on yearly astrological predictions.

It's not too late to make your New Year's resolutions. If you need some inspiration from the stars, here's a list of the top astrology sites over the past week:

Top 10 Astrology Sites
(week ending January 2, 2010)
  1. MSN Astrology 
  2. AOL Horoscopes 
  6. Yahoo! Astrology 
  8. Super Horoscopes 
Source: Experian Hitwise


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