Can the Internet Level the Culinary Playing Field?
PAGE 2
I soon discovered that either the difference between my results and the cookbook's picture was proof that I had no hope of becoming a celebrity chef or no one at this particular cookbook publishing house had tested
the recipes I attempted.
Contrast that experience with a recent lasagna cooking experience in which I used popular online cooking resource AllRecipes.com. Rather than relying on one viewpoint on how to cook this dish, I chose a recipe entitled "World's Best Lasagna." The difference between this recipe and my cookbooks is that, at the writing of this column, there were 3,896 reviews for this particular recipe with an average review of five out of five stars.
Along with relying on user reviews to find the best-rated recipe to cook, other amateur cooks like myself weigh in on some of the challenges and changes that they've tried in order to perfect a specific recipe.
How'd the lasagna turn out? With nearly 4,000 other cooks weighing in on the excellent results they achieved, the heat was on. My dinner guests proclaimed that my dinner was a success.
Top 10 Most Visited Online Cooking Resources
1. AllRecipes.com
2. FoodNetwork.com
3. Cooks.com
4. BettyCrocker.com
5. KraftFoods.com
6. Delish.com
7. TasteofHome.com
8. Recipe4Living.com
9. MyRecipes.com
10. Epicurious.com
Source: Experian Hitwise
Bill Tancer is an Internet trend analyst, columnist and author of the New York Times best-seller Click: What Millions Do Online and Why It Matters.
the recipes I attempted.
Contrast that experience with a recent lasagna cooking experience in which I used popular online cooking resource AllRecipes.com. Rather than relying on one viewpoint on how to cook this dish, I chose a recipe entitled "World's Best Lasagna." The difference between this recipe and my cookbooks is that, at the writing of this column, there were 3,896 reviews for this particular recipe with an average review of five out of five stars.
Along with relying on user reviews to find the best-rated recipe to cook, other amateur cooks like myself weigh in on some of the challenges and changes that they've tried in order to perfect a specific recipe.
How'd the lasagna turn out? With nearly 4,000 other cooks weighing in on the excellent results they achieved, the heat was on. My dinner guests proclaimed that my dinner was a success.
Top 10 Most Visited Online Cooking Resources
1. AllRecipes.com
2. FoodNetwork.com
3. Cooks.com
4. BettyCrocker.com
5. KraftFoods.com
6. Delish.com
7. TasteofHome.com
8. Recipe4Living.com
9. MyRecipes.com
10. Epicurious.com
Source: Experian Hitwise
Bill Tancer is an Internet trend analyst, columnist and author of the New York Times best-seller Click: What Millions Do Online and Why It Matters.
NEXT STORY
