Jamie Oliver's Food Revolution Q&A: Episode 2
Read a Q&A from Jamie about Episode 2 of his fight to eat right.
A: I had done this with kids in England before, and it worked every single time because when I showed them the stuff that was in a really cheap and nasty nugget, they didn't want to eat it. But it didn't work this time, and I really don't know why. Maybe the kids were a little bit younger. The thing is, the icons of the burger, nugget and pizza are incredibly strong in the United States. In some ways, these are some of the most consistently friendly and positive products in a kid's life. They love the adverts, the billboards, the packaging, the treats and the free presents that come along with the actual food—so maybe that explains the result I got.
A: Unfortunately, no. It's the same in Britain, absolutely! Parents don't take enough responsibility for their kids. They'll complain that their kids only eat certain things, yet they aren't really trying hard enough to make sure their kids know what food is and can be. Get kids down to the farmers' market and supermarkets so they can pick something new to cook every week. Make it normal for them to try something new every week, just one thing, and you won't have a kid that can't identify basic vegetables. Without question, one of the biggest problems that we have at the moment is that in the last 40 years we've gone from happily eating hundreds of different things to only having about 10 things that we will eat: nuggets, pizza, burgers, sloppy joes, french fries, crisps, fizzy drinks, sweets. The list is very, very short. Children love routine, but in actual fact, with food what you need to do is try and avoid giving them too much of a routine because what it does is close them down to new things. Often it makes them embrace only the things that they are used to, and if those things are processed or fast foods, then from the ages of 4 to 16 they won't experiment and will stick to eating things that aren't that great for them.
Q: Was the Edwards family resistant about taking the kids to the hospital for tests?
A: Not in the slightest. They were happy to take the family to the hospital (and don't forget healthcare in the United States is not free). If I remember rightly, this was the first time that they had been to the hospital for a full checkup.
A: Justin is a young lad in a big body. He is going to be fine, but obviously at his age and with his size, confidence and self-esteem can take a knock. When he started to cook, he was amazing—he really started coming out of his shell. He was naturally quite good at it. He remembered things; he replicated things really
well, and then at a certain point he even started grooving and showing off a bit, which was great.
Q: Was it difficult to pull off the stunt where you showed all of the parents the amount of fat that goes into their children's lunches at the elementary school?
A: Not really. It took a long time to find the type of fat that was being consumed in the school over a year and then find the equivalent weight of fat to put in the truck. But it was worth it because I think the public likes having really clear signposts. I have never met a parent who wants their kids to eat junk at school. They want their kids to eat a wholesome meal at school, and they want their kids to enjoy it. To do that, you have to have decent food and a decent food culture in your school. Just being able to show those parents how much fat was in the highly processed foods was brilliant. It was interesting to get their reactions, and of course we didn't even get on to the amount of sugar in the food, which was humongous as well. I found the parents really supportive, and it was definitely a bit of a turning point.
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