Wyndham Hotels and Resorts report that 35 percent of their business clients are women. On its website, Wyndham tries to reach out to prospective female clientele with planning tips and destination profiles.
The Mandarin Oriental in San Francisco reports that the mix at this property is even higher, with women accounting for 40 percent of its business travelers. The hotel's Perfect Pair program offers a two-room combo where a woman can have a separate bedroom and office space or, if the kids have joined her on the trip, a second bedroom. Additionally, the hotel's "bath butler" service features a menu of salts, oils and other bath products to try to cater to female guests.
Get more tips and advice on women's travel at PeterGreenberg.com.
As if unconsciously announcing their pursuit of women business travelers, when Hotel Novotel Amsterdam City reopened after completing an extensive remodeling project, the front of the hotel was draped in a giant, 16-story pink bow. The hotel's interior redesign was also conceived with the female traveler in mind. The glass-walled lobby and restaurant area have been renovated with an open feel, decorated in a clean, modern style with vibrant colors in greens, reds, yellows.