She knows the basics—swapping traditional lightbulbs for fluorescent ones, buying local produce —but she's not sure what to do next. Enter Michelle Madden, CEO of GreenYour.com , an online resource for eco-friendly living. At Silvia's new house, Michelle says she should put each decision to the same litmus test: Does it help the planet? Does it help my health? Does it help my finances? If Silvia answers yes to one of the questions (or even better, two), then that's a change to make.
Although Silvia is eager to do her part for the environment, her home-improvement wish list includes a few wildly un-green choices, such as a 26-cubic-foot refrigerator. The thought of that appliance sends Michelle to DEFCON 4. "One way to reduce energy costs is to keep a refrigerator at least two-thirds full," she explains. "Then it doesn't have to work so hard to cool when you open and close the door." Living alone, Silvia likely won't be able to keep a fridge that size even half full. Silvia agrees to consider a smaller model. She had thought that as long as an appliance was Energy Star certified, it was a green choice. She didn't know that manufacturer buying guides recommend 14-cubic-feet refrigerators for homes in which two people live.
As Michelle walks through the house, she offers a number of eco-options; Silvia is excited but overwhelmed, so Michelle encourages her to focus on a few tips. "Individually we have enormous power to make small changes," says Michelle. "Once you make those small changes, you become aware of bigger changes—and other people's behavior, government policy, what corporations are doing. You start voting, sometimes just with your wallet." For instance, Silvia says she'll stop buying candles that contain paraffin (a petroleum product). "The more people make choices like this, the more it will affect which products are brought to market, which are taken off the shelves," says Michelle. "By switching one habit, people can impact an entire industry—small things can become big things."
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