Bono's Big Idea

Clothes are usually just fashion statements, but not today. "Clothes are usually not important or significant, they usually just cover your body, but I am wearing the most important T-shirt I've ever worn in my life. I love this so much I bought one for every person in this audience," Oprah says. "This red T is a revolutionary idea dreamed up by a man I call the reigning king of hope, and he just may be the coolest guy on the planet—Bono!"

Bono's band, U2, swept the Grammys, and their concerts have sold out all over the world. He was also nominated for the Nobel Peace Prize and named one of Time Magazine's Persons of the Year along with Bill and Melinda Gates.

What Bono is unveiling now is one of his biggest ideas yet—(RED)™!