Bono teamed up with old friend Bobby Shriver to create (RED)™. Bono says (RED) focuses on AIDS because we can make a difference.
"In some countries over a third of the people are HIV positive. Can you imagine that? A third of this audience is sitting there and they know they're going to die," Bono says. "We have these drugs. And they're not that expensive. We think it's a very American thing, it's a very European thing, to say, 'Look, these people are going to die; they don't need to die.' Two Twin Towers a day. A tsunami a month. One hundred fifty thousand Africans die of a preventable, treatable disease every month. They don't have to. And we think the Oprah kind of people will just not have it—they'll do the right thing, they'll do the (RED) thing."