(RED)™ is a revolutionary program designed to eliminate AIDS in Africa. "Lots of people here in the United States have been trying to deal with the problems of Africa in a very serious way," Bono says. "But not everybody has the time to be an activist or put on their marching boots. So we said, 'How are we going to get the shopping malls involved? How are we going to get to where people live and shop...?'"
Bono explains how you can shop and save lives!
By buying a (RED) brand T-shirt, a pair of jeans or even a cell phone, you can help save lives. Part of your purchase will be donated to The Global Fund to help those who need it most. Just the T-shirts that the audience is wearing today will provide enough medication to prevent transmission of HIV from mother to child for over 14,000 pregnant women. Bono teams up with a friend for help.