The Oprah Winfrey Show
How the Media Influences Your Child

"It shapes their reality. It can set their expectations. It can define their values, their behavior." — Jim Steyer, author of The Other Parent, on how the media affects children

Every day, children are bombarded by messages and images from the media—messages about how to behave, what choices to make and what to think. Children even try to emulate what they learn from television, video games and the Internet. They're more susceptible to these messages than adults, because they haven't developed good judgment or the ability to process the information they're given.

Find out how the media influences:
Learning and Social Skills
Violence and Aggression
Sexual Behavior
Racial Perceptions
Health

To get more detailed information about children's media usage, go to www.firmonline.org.

Is The Media Your Child's Other Parent?
How the Media Influences Your Child
What Parents Can Do
Get Involved

Watch AFTER THE SHOW
Can the media have any positive influence on your child?
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