Chill factor: Cold temperatures and dry air make hair brittle and susceptible to static.
The Secret to Silkiness
Mario Russo, Hairstylist
Hometown: Boston (Average winter temp: 32°F)
Even if your hair is fine, use conditioner every time you shampoo. To smooth thick hair, use a mask as your regular conditioner. Keep thin hair soft with a lighter, silicone-based conditioner.
The Ingredient That Prevents Hair-Raising Experiences
Randy Schueller, Cosmetic Chemist
Hometown: Chicago (Average winter temp: 28°F)
The silicone amodimethicone not only smooths hair to prevent the friction that creates static but also has a positive charge that neutralizes existing static. Look for it in styling sprays, serums, and creams.