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Shiny Hair
Chill factor: Cold temperatures and dry air make hair brittle and susceptible to static.

The Secret to Silkiness
Mario Russo, Hairstylist
Hometown: Boston (Average winter temp: 32°F)

Even if your hair is fine, use conditioner every time you shampoo. To smooth thick hair, use a mask as your regular conditioner. Keep thin hair soft with a lighter, silicone-based conditioner.

The Ingredient That Prevents Hair-Raising Experiences
Randy Schueller, Cosmetic Chemist
Hometown: Chicago (Average winter temp: 28°F)

The silicone amodimethicone not only smooths hair to prevent the friction that creates static but also has a positive charge that neutralizes existing static. Look for it in styling sprays, serums, and creams.
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