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Laura says there is one eye-shadow color that looks stunning on just about every woman—gray. "Grays are great as you get older. All shades of gray," says Laura. "It's black and white combined. There are millions of versions, so you can go as light or dark as you want." A dark gray in particular can be used to deepen the crease of your eye and "open it up" without looking too dark or just plain black.
Plus, gray eye color is neutral, neither warm nor cool, says Laura. "It's easy to apply. It matches every skin tone and matches every possible outfit, too. ... Women, think gray!" For a soft, warm look, Laura suggests adding a hint of color to your gray, like a grayish-green.