Photo: Courtesy IKove
What's in the product: "Primarily" natural ingredients (there is no specific qualifying percentage).
What's not: More than 5 percent petroleum, or any of over 250 synthetic ingredients, including parabens, sodium lauryl and laureth sulfates, polypropylene glycol, chemical sunscreens.
Animal testing: No
A few who've earned it: Certain products from EO, Alaffia, and Ikove.