Decoding Green Seals

Whole Foods Market Premium Body Care

The organization: A nationwide chain of grocery stores that specializes in natural and organic products.

What's in the product: "Primarily" natural ingredients (there is no specific qualifying percentage).

What's not: More than 5 percent petroleum, or any of over 250 synthetic ingredients, including parabens, sodium lauryl and laureth sulfates, polypropylene glycol, chemical sunscreens.

Animal testing: No

A few who've earned it: Certain products from EO, Alaffia, and Ikove.