Maintaining your roots is one of the golden rules of haircare—but Rita recommends only touching up the bare minimum. "I think if you want to keep it healthy, you just do the roots," she says. Coloring your entire head of hair each and every time you visit the salon may damage your overall color. "That's how people end up with bleached ends," Rita says.
If your color still needs a pop, Rita recommends asking your stylist for an all-over gloss or glaze. Josh says there are even at-home treatments that will do the trick. "You leave it in for 10 minutes, you wash it out, and you've got sunshine shine no matter what your texture is," he says. Just be sure to use restraint. "Don't use it every week," Rita says. "Just once a month."
No matter what, Rita says adding color is key. "Don't be afraid of color. Even if you don't get it right a couple of times. Keep trying. Even go to the drugstore and pick up a bottle," she says. "At least do it."