A: That depends on what you like. There's matchy-matchy, and then there's harmony. Matchy-matchy: Blue eyes, blue sweater, blue jeans, blue tote, blue loafers, blue eyeshadow. (I actually saw this look on the way to visit my mother in Florida last winter…on JetBlue, naturally.) Harmony: Eyeshadow colors that complement the eyes as well as the clothes. If you're picking up a color from your turquoise sweater, be sure that it's just a touch along the lashline, and give it a smudge with your finger or a brush, says makeup artist Pati Dubroff. Purple liner or shadow can make green and blue eyes more vibrant, and brown eyes more coppery or golden, says Pati. Most greens and blues complement every eye color, she says, but remember to wear colors on the lids only, and never above the crease.
Bottom line: Your eyeshadow can match either your clothes or your eyes, but whichever you choose, keep it subtle.