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The New Fashion Frontier

Argentina is hot, hot, hot, and so are clothes that evoke its colorful cowboy culture.
O, The Oprah Magazine  |  From the April 2009 issue of O, The Oprah Magazine
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Model on a horse in Argentina - cowgirl chic

Local Colors

Argentina's Las Pampas region is home to great plains, big skies, and country-style retreats like the 400-acre Estancia El Rocío. Populating the landscape are the legendary gauchos—South America's equivalent of the cowboy—with their trademark berets and neck scarves. Saddle up with an ageless shape such as a richly embroidered cotton tunic (Irving and Fine, $230), which adapts to all kinds of cultures (and flatters all sorts of bodies). This version has full sleeves and is cinched with a beaded, silver belt (Yvonne Duff-Franklin for Culture Shock). Jeans (Eileen Fisher, $168) have gaucho-esque panache, as does the fringed shawl (Coldwater Creek, $249). Keep jewelry organic with bangles (Amrita Singh; Nine West) and a necklace (Satya Jewelry).

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