Hundreds of stores now have wider aisles and display beauty items on low, backlit shelves. See nine drugstore treasures we love.
Three new beauty lines—from makeup artists Napoleon Perdis, Jemma Kidd, and Petra Strand—are presented so you can experiment with colors in the store. (Soft lighting at these stations lets you assess the shades away from an unflattering fluorescent glare.)
The only place you'll find five brands from Estée Lauder's BeautyBank (Flirt!, American Beauty, Good Skin, Grassroots, and Daisy Fuentes), also lets you test before you head to the register—and has trained beauty advisers you can turn to with questions.
And if that blush or cleanser still doesn't work out once you get home? One hundred percent return policies mean your wallet is no worse off.
Find out how to look like a million without going broke!