Allergan's Latisse lash growth before and after

Photo: Courtesy of Allergan

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Chemically Grown Lashes
The lash-obsessed among you can call off your countdown: Allergan's hotly anticipated lash-growth product is now FDA approved and available by prescription. Called Latisse, it contains bimatoprost, the same synthetic prostaglandin (a hormone-like substance) in the pharmaceutical company's glaucoma drug Lumigan that is known to have the (very pleasant) side effect of longer, thicker lashes. (Doctors theorize that bimatoprost stimulates an enzyme in the hair follicle.) Lush, brow-grazing lashes won't come cheap, though: Latisse's suggested retail price is $120 for a 30-day supply that includes 60 single-use applicators (you place a drop of the liquid formula on a brush and draw it along the upper lashline). It takes eight weeks to see a significant change in your lashes, says Allergan; count on 16 weeks—and an expenditure of $480—before you experience the full results. And if you stop using Latisse, your lashes gradually return to their natural state. Luckily, there's always mascara—which can still be had for less than $10 a tube. — Jenny Bailly
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