We know—you've heard it before. But makeup artists always come back to this classic mascara (it made its debut in 1971). "Great Lash never clumps and can be easily layered for a more dramatic effect," Markey says. "And you just need water to remove it, so it's not rough on your lashes." Simone Otis also loves that the price point lets her refresh her stash frequently: "Even the most expensive mascara dries out in a couple of months. If you want soft, glossy lashes, you should open a fresh tube every few weeks."