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Cococare Cocoa Butter Lip Balm
Because even the most lush lipstick looks dull on dry, flaky lips, makeup artists always apply a layer of balm first. After experimenting with dozens of formulas, Denise Markey is loyal to this yellow tube. It instantly smooths away roughness but isn't greasy at all (a too-slick balm will make your lip color smudge and bleed).

$1.50, walgreens.com
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