Adam: What made you want to design jeans?
Cookie: I love them as much as any girl, but I wasn't able to fit comfortably into a lot of the premium labels. I kept waiting for a brand cut for a woman with thighs, hips, a butt. It didn't happen.
Adam: Who are you designing for?
Cookie: She's any age: a mother, a daughter, a grandmother. She has curves, and she has style.
Adam: You studied fashion in college. What makes your jeans different?
Cookie: We weave self-esteem into the fabric! I can't give away all our secrets, but we cut to fit someone with a more universal body type.
Adam: When is a pair perfect?
Cookie: When you don't have to fidget—they aren't too low in back, too tight on the thigh, too loose in the waist. When you can breathe and feel great about yourself.
Bang for Your Buck Cj by Cookie Johnson jeans come in six styles, from $145, sizes 24 to 38; Nordstrom.com .
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