Comfort and a Hit of Style

The genius of online shopping:

Several websites are offering both incredible clothes and useful services.

MartinandOsa.com has a click-and-drag feature that lets customers put together a complete look on a mannequin.

Portal site GoodShop.com donates a percentage of all purchases to your charity of choice, without the hassle of registering, whenever you buy from one of 600 affiliated merchants, including Target, Bloomingdale's, and Zappo's.

Tobi.com lets users chat one-on-one for free with a stylist who can guide them to the perfect gift or outfit.

And the fashionable friends behind the upscale, downtown Manhattan store have unveiled Kirnazabete.com, where shoppers can not only find Proenza Schouler, Stella McCartney, Rick Owens, and Lanvin (a U.S. exclusive) but also receive alerts when favorite lines go on sale.