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Ellis Faas Creamy Eyes
This liquid eyeshadow dries to a soft, powdery finish in seconds and will not fade, crease or smudge until you wash it off. Makeup artist Rachel Goodwin recommends using the Creamy White shade as a base for all your favorite shadows. "Any color you apply over it lasts twice as long," she says.

($36; WoodleyandBunny.com)