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Photo: Courtesy of True & Co.

Great Idea

Bra shopping isn't fun. But now there's True & Co., a Web site that, for an initial $45 deposit, lets you choose three bras, while their fit experts select two more for you to try on. You keep and pay for only the ones you want and return the rest for free.

$45, DKNY; TrueAndCo.com

From the March 2013 issue of O, The Oprah Magazine
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