Deeper shades of purple and red are new additions to the bright-red lip trend of past seasons. Rich colors like these typically come out after dark, but women can now wear them 24/7. Why? They're not super-matte. "They have a nice balance between a lipstick and a gloss," says Bailly, who helped select the lipsticks covered in the 2010 Makeup O-Wards.
GET THE LOOK: First, line lips with a clear or neutral lip pencil (Bobbie Brown makes one we love). Next, apply color inside the line. "If you have a dark skin tone, you can go with a deep and orangey shade," says Bailly. "If you're pale, you want to go with a blue-based lipstick that's a little sheer." Add a light dusting of rosy blush or bronzer and use a neutral (beige or skin-tone) eyeshadow for a grown-up, sophisticated look.