Typically, the beauty products that land on our desks are meant to be slathered or swiped—not sipped—so we were intrigued when we received a case of ReBloom ($28 for seven 2.5-ounce bottles; ReBloom.com
), the bottled beverage that bills itself as a "beauty sleep drink." It contains ingredients that may promote relaxation (chamomile, lavender, valerian), as well as melatonin, a hormone that is said to regulate sleep cycles. One O
editor tried the drink and said it worked "great!
" But sleep expert and psychologist Michael Breus, PhD, had some caveats. "There's little evidence that the ingredients in this drink will help you sleep," he told us—and raised a more serious concern about melatonin, which is generally effective only in cases of deficiency or to treat jet lag. "The appropriate dosage is 0.5 to 1 milligram," said Breus. "Many new 'relaxation drinks' contain more than that, and melatonin's possible side effects have not been well studied." (ReBloom does not specify the melatonin content on its packaging; a company spokesperson would give us only an oddly vague range: zero to six milligrams per bottle.)
The marketing behind this latest beauty elixir, however, is right on. Sleep can
make you look better. The majority of a healthy person's human growth hormone—which repairs damaged collagen, reducing fine lines and improving skin elasticity—is secreted during deep sleep. Unfortunately, though, most sleep aids—whether a drink or a prescription pill
—don't induce this level of deep slumber. If you need help getting seven to nine hours a night
, consider cognitive behavioral therapy: As few as six sessions can help resolve insomnia
, which could also improve your complexion. And there's always warm milk: At a few cents a cup, it's probably the most cost-effective beauty sleep elixir out there.
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