Cookie launched her very own line of jeans, CJ by Cookie Johnson, in early 2009. One of the secrets to the jeans' success, Cookie says, is stretch. "My partner, Michael Glasser, is an expert at fabrics, and he searched all over and found these wonderful fabrics from Europe that had great stretch to them but were so comfortable at the same time," she says. "We put a silk waistband inside the waist so they will be nice and comfortable. There's a lot of different aspects to this jean that go to comfort."