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Using his new (RED)™ MOTORAZR V3m, Grammy-award-winning rapper and producer Kanye West makes a special call to invite Bono and Oprah to Motorola. The purchase of 10 phones will provide someone with a year's worth of anti-retroviral drugs.
Hands-free can help even more people. One (RED) Bluetooth headset gives a child orphaned by AIDS hot meals and school supplies for one month—and 10 of them provide a year's worth of treatment for HIV/AIDS-related infections.