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Gowns are expected to retail for $1,000 to $5,000 and will include jewelry, bridesmaids' dresses and shoes—but it doesn't end there. Anthropologie wants to help plan the entire wedding with invitations, travel services, flowers and more.
Would you consider buying an off-the-rack wedding gown, or do you want the boutique experience? Comment below.
Find cost-cutting tips in our beginner's guide to wedding planning