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Prive Concept Vert Shampoo

Foam Sweet Foam

I haven't had this much fun with shampoo since I morphed my little sister's golden curls into a Mohawk during bath time. A press of the nozzle on Privé Concept Vert shampoo ($28; PriveProducts.com for salons) releases one perfect, fluffy dollop of foam; a little water and massaging creates copious suds. And it's not just frivolous fun: You need only a tiny bit for each shampoo, so one bottle lasts and lasts. Also, the aluminum canister is recyclable (or you can return empty bottles to be refilled). And the formulas contain no parabens (since the packaging is airtight, fewer preservatives are necessary). Most delightful of all: Every time I use Concept Vert, my hair is soft and easy to style. — Jenny Bailly

Photo: Jeffrey Westbrook/Studio D
From the October 2009 issue of O, The Oprah Magazine
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