New October Beauty Products

Lash Chance

Max Factor celebrity makeup artist Jake Bailey recently stopped by the office to show us his favorite products, one of which was Max Factor 2000 Calorie Extreme Lash Plumper mascara ($10; Ulta.com). Jake applied two thick coats to our lashes; for the rest of the day, coworkers kept asking if we were wearing false eyelashes. When we mentioned this to Max Factor representatives, they generously sent over a bag of the mascaras, which we distributed to eager colleagues with the mandate that they must let us know what they thought. (Very) early the next morning we received a text message: "Wow! This really works!" First thing at the office, we were stopped in the hall: "That mascara? It's incredible—look at my lashes!" The positive reviews kept rolling in. But here's the catch: All Max Factor products will be in stores only through January (the brand is being phased out in the United States), so stock up now.