The 2011 Spring Makeup O-wards: The Best New Beauty Products

Most Impressive Staying Power

Josie Maran Magic Marker Argan Liquid Liner ($22; sephora.com)

Some eyeliners disappear with your morning coffee, but this one's in it for the long haul. Glide the fine marker along your lashline (the formula, infused with argan oil, won't skip or pull) and enjoy smudge-resistant, fadeproof color all day.