The 2011 Spring Makeup O-wards: The Best New Beauty Products

The Eye Makeup-Made-Easy Award

Do you buy whole eyeshadow palettes only to hollow out one shade—the taupe, right?—and leave the others untouched? Then try these two DIY stars: They show you how to combine colors to eye-opening effect.

Top: Revlon CustomEyes Shadow & Liner ($9; drugstores)
Each palette includes four eyeshadows and one eyeliner; a numbered diagram on the back shows you exactly where each color goes.

Bottom: L'Oréal Paris The One Sweep Eye Shadow ($10; drugstores)
Swipe the curved, lid-shaped applicator over the three coordinated shades, then brush it across your lids (with the darkest color closest to your lashline). Done!