July 2009's New Beauty Products

Getting Cheeky

It's not easy to walk the line between cute and cutesy, but Pop Beauty does a brilliant job with its undeniably adorable yet incredibly functional Lush Blush ($22; Sephora.com). With a slight tug of the grosgrain ribbon tab, the top flips up to reveal a silky powder blush in one of three delicate rose shades, with only a hint of sheen. Pop off the bottom to find a little pouf of a sponge, perfectly proportioned to dot the apples of your cheeks with just enough complexion-enlivening color.